I writing this post because I’ve been confused lately.

I’ve had several conversations with founders in the past several weeks where founders are speaking with me as if they don’t know where to find more customers…

My conversations with each of these founding teams circled around to this main point 👇

✅ Happy customers are a startup’s #1 asset to acquire more customers. Period. 

Yet, this asset seems to be highly misunderstood and highly underutilized. ✅

Investors, like myself, ask about and talk about startup growth.

✅ Yet, startup “growth” tends to assume something very subtle:

It tends to assume what matters most in acquiring customers is the efforts of the startup. 

I assert that what may be most important in acquiring customers is actually the efforts of your customers, if activated and empowered properly. ✅

Neither the founder, nor the investor, discuss how to activate existing customers in the effort towards acquiring more customers.

Startups Don’t Know How to Activate Happy Customers Well

I believe this is because founders or investors don’t really know how to activate happy customers well.

And yet…

✅ There are three truths about happy customers 👇

• Happy customers are already convinced that your startup’s product is awesome.

• Happy customers know others just like them and know where to find them.

• Happy customers connect your product value to their specific situation. ✅

My Recent Tundra Angels Presentation