Two Types of Consensus Inflection Points 😀

Here is a quick recap of the last two newsletters: 

A market inflection point occurs when the market is of the same mind, but not of the same voice. The market unites around the voice. 

A customer inflection point occurs when a market actor with a disproportionate amount of influence on the market becomes a customer. Because of that, in that one single customer conversion, the startup is actually converting scores more customers because the market believes, “If it’s good enough for _________, it’s good enough for me.” The market unites around the influential customer. 

In a consensus inflection point, the market unites around the shareable asset and medium. Let me share with you what I mean. 

✅ A consensus inflection point occurs when there are small pockets of believers that understand the value, but the market’s awareness of the startup's product is still very limited. 

Then, something happens. Either internally designed or completely independent of the startup, the startup goes from limited awareness to rampant market awareness almost overnight. ✅

Truth be told, the consensus inflection point is one of the hardest inflection points to execute. But if it happens, it is remarkably powerful.