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The Hidden Power of a Market Inflection Point
When the market is "of the same mind, but not of the same voice."
Matthew Kee
December 2nd, 2023
We established in the first newsletter in this series that the startups that win possess an asymmetric amount of leverage over their market(s). Here is the link to the entire “Inflection Point” series.
Leverage comes from capitalizing on an inflection point.
✅ Specifically, I have observed FIVE types of inflection points in startups:
Market inflection point
Customer inflection point
Consensus inflection point
Product inflection point
Technology inflection point ✅
To recap, inflection points allow the startup to move from a small group of people believe in it to a mass market amount of people believe in it. Or, put another way, a secret shared by a small few becomes mass market consensus. In an inflection point, that shift happens VERY quickly.