Why Tundra Angels Invested in EVEN

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Today, I’m kicking off a series of “Why Tundra Angels invested in _______,” for the most recent investment, EVEN, and the ones that Tundra Angels make in the future. This post is about our 19th investment, EVEN.

This is the story how Tundra Angels invested in EVEN.

✅ An investor’s poor assumptions is the #1 factor that can kill an startup opportunity before it’s even begun. ✅

Unfortunately, many investors leave assumptions about particular startups completely unchecked, causing them to mis-categorize startup opportunities.

Venture capital investors need to be keenly aware of those assumptions are for each startup, and be curious enough to prove or disprove those assumptions. 

With EVEN, I held two pre-existing assumptions that nearly tricked me into missing Tundra Angels’ 19th investment.

The Assumptions that I Brought In

Here are the two assumptions that I brought into my first conversation with Founder and CEO of EVEN, Mag Rodriguez.

Assumption 1

Years ago, I had heard about EVEN after their pre-seed round was announced in April 2023 in this article. Do you know what I thought?

“The world doesn’t need another Spotify.”

I thought EVEN was in the same category as Spotify, Apple Music, etc. I carried this assumption for two years because, before my reach out to Mag, I was never confronted with a context to learn about EVEN.

Assumption 2